How to Start Your Own Business for Entrepreneurs : How to Start Your Own Business for Entrepreneurs

The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.

Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

When you’re starting up, practical advice from an expert is like gold dust.

Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

• Create a bullet-proof business plan to get the backing you need
• Build a powerful brand, perfect for your business
• Discover your customers – how to find them and how to keep them
• Master the day-to-day tasks, including the not-so scary financials
• Look to the future, to ensure that your business has one