How Cities Become Brands : Developing City Brands Purposefully and Thoughtfully
2024 ed.
Book Details
Format
Paperback / Softback
ISBN-10
3658437758
ISBN-13
9783658437756
Edition
2024 ed.
Publisher
Springer
Imprint
Springer
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 27th, 2024
Print length
226 Pages
Product Classification:
Urban communitiesSociologyPublic administrationUrban economicsTourism industry
AI Summary
Ksh 11,700.00
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Necessary background information is explained, numerous experiences are reported, and targeted city branding is inspired in a variety of ways.The dream of every brand maker: to develop a city into a strong city brand - perhaps even a myth.
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