How Behavior Spreads : The Science of Complex Contagions
Book Details
Format
Paperback / Softback
Book Series
Princeton Analytical Sociology Series
ISBN-10
0691202427
ISBN-13
9780691202426
Publisher
Princeton University Press
Imprint
Princeton University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Mar 24th, 2020
Print length
312 Pages
Weight
492 grams
Dimensions
15.60 x 23.30 x 2.20 cms
Product Classification:
Popular cultureSocial theorySocial research & statisticsBehavioural theory (Behaviourism)
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A new, counterintuitive theory for how social networks influence the spread of behaviorNew social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases improve the spread of beneficial behaviors and innovat
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