Housework and Housewives in American Advertising : Married to the Mop

by Jessamyn Neuhaus

Book Details

Format Paperback / Softback

ISBN-10 1137347236

ISBN-13 9781137347237

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 27th, 2013

Print length 273 Pages

Weight 358 grams

Dimensions 21.00 x 14.00 x 1.60 cms

Product Classification: History of the Americas Social & cultural history Advertising & society Gender studies: women

AI Summary

Ksh 8,100.00

Werezi Extended Catalogue 0 in stock

Delivery Location

County

Location

Delivery fee: Select location

Secure

Quality

Fast

Housework and Housewives in American Advertising traces the surprisingly persistent depiction of housework as women''s work in advertising from the late 1800s to today. Cultural historian Jessamyn Neuhaus reveals advertising to be our most significant publ

An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

Get Housework and Housewives in American Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.