Hospitality Sales and Marketing

Hospitality Sales and Marketing: Through a Period of Evolutions showcases a collection of the best “Sales Clinic” columns written by the author over the course of 35 years. The volume provides an eye-opening account from one of the industry’s true leaders, defining how hospitality sales have evolved from the beginning of his career till

Grouped by general topic, this collection of the best "Sales Clinic" columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

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