Hospitality Marketing
Book Details
Format
Hardback or Cased Book
ISBN-10
1138163538
ISBN-13
9781138163539
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 31st, 2017
Print length
340 Pages
Weight
820 grams
Dimensions
19.50 x 25.50 x 2.60 cms
Product Classification:
Sales & marketingHotel & holiday accommodation guides
Ksh 35,600.00
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Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer''s experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer''s experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer''s experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Hospitality marketers are encouraged to build a customer base by constantly improving the customer''s experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.
Get Hospitality Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
