H2H Marketing : Case Studies on Human-to-Human Marketing
2023 ed.
Book Details
Format
Hardback or Cased Book
Book Series
Springer Business Cases
ISBN-10
3031223926
ISBN-13
9783031223921
Edition
2023 ed.
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 20th, 2023
Print length
213 Pages
Product Classification:
Occupational & industrial psychologyBehavioural economicsSales & marketing
AI Summary
Ksh 21,600.00
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H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
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