Greenwashing Practices in Company Marketing Communications
Book Details
Format
Hardback or Cased Book
ISBN-10
1032902396
ISBN-13
9781032902395
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 8th, 2025
Print length
150 Pages
AI Summary
Ksh 10,100.00
Werezi Extended Catalogue
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2 copies in stock
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This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.
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