Global Capital, Local Culture

Popular Culture and Everyday Life is the new space for critical books in cultural studies. The series innovates by stressing multiple theoretical, political, and methodological approaches to commodity culture and lived experience, borrowing from sociological, anthropological, and textual disciplines. Each volume develops a critical understanding of a key topic in the area through a combination of a thorough literature review, original research, and a student-reader orientation.

This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

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