Book Details
Format
Paperback / Softback
ISBN-10
1637420420
ISBN-13
9781637420423
Edition
Second Edition
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 30th, 2021
Print length
150 Pages
Weight
422 grams
Dimensions
15.30 x 22.70 x 1.90 cms
Product Classification:
International economicsBusiness & managementManagement & management techniques
AI Summary
Ksh 5,950.00
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Looks at the opportunities and risks associated with staking out a global competitive presence, and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.
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