Generation Zalpha : Connecting with the next Micro-Generation
Book Details
Format
Paperback / Softback
ISBN-10
9401463794
ISBN-13
9789401463799
Publisher
Lannoo Publishers
Imprint
Lannoo Publishers
Country of Manufacture
BE
Country of Publication
GB
Publication Date
Jan 12th, 2024
Print length
143 Pages
Weight
308 grams
Dimensions
23.90 x 17.20 x 1.10 cms
Product Classification:
Development studiesSales & marketingImpact of science & technology on societyDigital lifestyle
AI Summary
Ksh 5,400.00
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Explores peer-to-peer (P2P) marketing strategies and the impact of technology and digitisation on the brain and the development of children
Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitization on the brains and development of this generation, the world''s future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
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