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Gaining Momentum: Managing The Diffusion Of Innovations

By: (Edited by) Joe Tidd

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Ksh 25,200.00

Format: Hardback or Cased Book

ISBN-10: 1848163541

ISBN-13: 9781848163546

Series: Series on Technology Management

Publisher: Imperial College Press

Imprint: Imperial College Press

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Aug 4th, 2010

Print length: 448 Pages

Weight: 776 grams

Dimensions (height x width x thickness): 23.30 x 15.60 x 2.90 cms

Product Classification: Business innovation

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.

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