Ford and the Global Strategies of Multinationals : The North American Auto Industry

by Maria Isabel Studer Noguez

Book Details

Format Hardback or Cased Book

Book Series Routledge Studies in International Business and the World Economy

ISBN-10 0415205794

ISBN-13 9780415205795

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 25th, 2001

Print length 380 Pages

Weight 680 grams

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Ksh 27,900.00

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This is an analysis of how the global strategies of Multi-national Enterprises (MNE's) affect the power relationship between MNE's and states in the context of increasing trans-national economic integration.

Today, the Multinational Enterprise (MNE) is seen as a leading agent in the process of globalization. As they adopt global strategies, MNE''s are seen to be creating stronger, deeper and more lasting links amongst countries, thus shifting the balance of power inexorably in their favour, to the detriment of the state.
This book interrogates this idea by undertaking a historical analysis of the global strategies of Ford.

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