Focus Groups : A Practical Guide for Applied Research
5 Revised edition
Book Details
Format
Spiral Bound, Comb or Coil
ISBN-10
1483365247
ISBN-13
9781483365244
Edition
5 Revised edition
Publisher
SAGE Publications Inc
Imprint
SAGE Publications Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 23rd, 2014
Print length
280 Pages
Weight
472 grams
Dimensions
20.30 x 23.20 x 1.60 cms
Product Classification:
Research methods: general
AI Summary
Ksh 16,750.00
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The bestselling 'how to' guide for doing focus groups, and what readers need to do to get an expected outcome.
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.
Get Focus Groups by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has pages.
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