Focus Group Research

by Jo-Ellen Asbury , Martha Ann Carey

Book Details

Format Hardback or Cased Book

Book Series Qualitative Essentials

ISBN-10 1611322553

ISBN-13 9781611322552

Publisher Left Coast Press Inc

Imprint Left Coast Press Inc

Country of Manufacture US

Country of Publication GB

Publication Date Jul 31st, 2012

Print length 118 Pages

Weight 290 grams

Dimensions 15.90 x 23.40 x 1.40 cms

Product Classification: Sociology

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Ksh 25,200.00

Werezi Extended Catalogue 0 in stock

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In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.

This volume provides a thorough introduction to creating and conducting focus group research projects. Carey and Asbury provide background on the history of focus groups then document the best practices in conducting a study using them. They also provide valuable advice on how to conduct a fair and accurate analysis of minorities and other vulnerable groups within the population at large. This book is an excellent introduction for any researcher looking to utilize focus groups in their next project.

Get Focus Group Research by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Left Coast Press Inc and it has pages.