Book Details
Format
Paperback / Softback
ISBN-10
1349547115
ISBN-13
9781349547111
Edition
1st ed. 2007
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 27th, 2007
Print length
256 Pages
Product Classification:
Management & management techniquesSales & marketing
AI Summary
Ksh 8,100.00
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall''s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Get Explaining Consumer Choice by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
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