Evil by Design : Interaction Design to Lead Us into Temptation
by
Chris Nodder
Book Details
Format
Paperback / Softback
ISBN-10
1118422147
ISBN-13
9781118422144
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jul 26th, 2013
Print length
320 Pages
Weight
652 grams
Dimensions
23.00 x 18.60 x 1.60 cms
Product Classification:
User interface design & usability
AI Summary
Ksh 5,950.00
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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we re susceptible to certain persuasive techniques.
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