Everyday Globalization

This volume challenges the dominant views of globalization in the social sciences, arguing that those who focus on global flows of capital, commodities, and information have told only part of the story. Bringing together micro-level theories of culture and interactionism from sociology with the insights of the emerging field of geosemiotics, it gives us a new way to think about the role of urban space in collective identity and the public sphere. Through a description of the lived experience of globalization, it shows how global flows of people and quotidian flows in and through immigrant spaces change the way urban neighborhoods look and the way that urban dwellers experience the city.

Everyday Globalization is a micro-sociological study of immigrant neighborhoods in Brooklyn and Paris. Global flows of people bring together cultural practices from distant places and urban dwellers in global cities interpret the signs of collective identity in ascribing particular places as "immigrant neighborhoods." This book examines the spatial semiotics of identity in urban public space that make this possible. Unlike other studies of globalization and cities, this work brings together research on the social psychology of groups, linguistic landscapes, and quotidian mobility to explain how urban dwellers encounter cultural differences. Signs of social identity are always interpreted in the context of group boundaries and the appropriation of public space. The breadth of this analysis contributes to the literature in human geography on the meaningfulness of places. This book will also be of interest to scholars and students in visual sociology. In addition, this research demonstrates an innovative method for studying everyday urban experience.

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