Event Marketing in the Context of Higher Education Marketing and Digital Environments

2020 ed.

by Florian Neus

Book Details

Format Paperback / Softback

Book Series Handel und Internationales Marketing Retailing and International Marketing

ISBN-10 365829261X

ISBN-13 9783658292614

Edition 2020 ed.

Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint Springer Gabler

Country of Manufacture GB

Country of Publication GB

Publication Date Feb 26th, 2020

Print length 156 Pages

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Ksh 13,500.00

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Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.

Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented.

About the Author:

Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.

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