Ethnography in International Business : Learning from the Field
Book Details
Format
Paperback / Softback
ISBN-10
1009224956
ISBN-13
9781009224956
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 31st, 2025
Print length
400 Pages
AI Summary
Ksh 5,750.00
Manufactured on Demand
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2 copies in stock
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Understanding how culture impacts international business is crucial for organizational learning, growth and renewal. This coursebook, replete with examples from everyday organizational life, is an invaluable ethnographic resource for researchers, teachers, organizational consultants, and global strategic managers in international business.
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