Essentials of Marketing Research ISE

by Dana E. Harrison , David Ortinau , Joseph Hair , Mary Celsi , Robert Bush

Book Details

Format Paperback / Softback

ISBN-10 1266261508

ISBN-13 9781266261503

Publisher McGraw-Hill Education

Imprint McGraw-Hill Education

Country of Manufacture GB

Country of Publication GB

Publication Date Mar 6th, 2023

Print length 896 Pages

Weight 856 grams

Dimensions 25.30 x 20.40 x 1.80 cms

Product Classification: Market research

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Ksh 10,700.00

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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included.

Available with McGraw-Hill Connect® and SmartBook 2.0.

Get Essentials of Marketing Research ISE by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by McGraw-Hill Education and it has pages.