Entrepreneurship in Indonesia : From Artisan and Tourism to Technology-based Business Growth

Whilst other countries in Asia particularly China and India have been studied in terms of entrepreneurial endeavours, there is a lack of research on Indonesia despite it being amongst the fastest growing economies in the world. Indonesia is also one of the largest recipients of venture capital in Asia. This book looks at the growth of entrepreneurship in Indonesia from artisan and cultural endeavours to an increased awareness of digital and technology-based forms of entrepreneurship.

The book examines the distinct cultural heritage of people in Indonesia towards entrepreneurial pursuits and analyses the role family and minority businesses play in the development of entrepreneurial capabilities. It stresses the need to focus on more categories of entrepreneurship in Indonesia such as artisan, tourism and sustainability in order to facilitate the growth of digital-based startups.

This book will be amongst the first to explore how Indonesia is leaping ahead of competitors in its quest to be a dominant world power through its entrepreneurial pursuits.