Entering Emerging Markets : Motorola's Blueprint for Going Global

Second Edition 2006

by Guenter Schoenborn

Book Details

Format Paperback / Softback

ISBN-10 3642068588

ISBN-13 9783642068584

Edition Second Edition 2006

Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K

Country of Manufacture DE

Country of Publication GB

Publication Date Oct 14th, 2010

Print length 188 Pages

Product Classification: Development economics & emerging economies

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Ksh 8,100.00

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In this book, we outline Motorola's working model for emerging markets: a fo- step process that is bold enough to support an aggressive market penet- tion, but realistic enough for any business to follow.

This book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain footholds in unknown territory and how to deal with complexity and diversity. This process was strongly supported by sharing of learning and resources within the company, and with the local partners, thus creating mutual added value.

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