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Elements of Multinational Strategy
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Elements of Multinational Strategy

2007 ed.

by Keith Head

Book Details

Format Paperback / Softback
ISBN-10 354074438X
ISBN-13 9783540744382
Edition 2007 ed.
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Country of Manufacture DE
Country of Publication GB
Publication Date Nov 14th, 2007
Print length 208 Pages
Weight 334 grams
Dimensions 23.50 x 15.60 x 1.30 cms
Product Classification: Business strategyMultinationals

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Ksh 8,800.00
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It then focuses on trade, first analyzing the gains from trade and then enumerating the many costs of cross-border goods and service transactions and identifies four essential elements of a multinational strategy: factor advantages, trade costs, scale economies, and market sizes.

This textbook on international business integrates the academic study of international trade and foreign direct investment with the actual strategic and operational decisions of exporters and multinational enterprises. The book merges managerial decision making in the internationally oriented firm with the conceptual tools provided by international economics. It covers issues of central importance to firms that invest overseas: political risk, taxation, and expatriate assignment.

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