E-Shock : The electronic shopping revolution: strategies for retailers and manufacturers

1st ed. 1998

by Michael De Kare-Silver

Book Details

Format Paperback / Softback

ISBN-10 1349147761

ISBN-13 9781349147762

Edition 1st ed. 1998

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 1998

Print length 279 Pages

Product Classification: International business Management & management techniques

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Ksh 4,500.00

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Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today.

Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

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