Drivers of Global Business Success : Lessons From Emerging Markets
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349725137
ISBN-13
9781349725137
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 11th, 2004
Print length
298 Pages
Product Classification:
International economicsInternational businessSales & marketing
AI Summary
Ksh 16,200.00
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This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge.
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