Digital Innovation Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1009209000
ISBN-13
9781009209007
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2023
Print length
322 Pages
Weight
628 grams
Dimensions
17.80 x 25.40 x 1.50 cms
Product Classification:
Entrepreneurship
AI Summary
Ksh 6,750.00
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With its research-based approach and ample practical examples, this book is designed for advanced undergraduates, MBA students, and professionals who seek to deepen their understanding of digital market dynamics by offering a step-by-step guide on how to develop and launch digital innovations.
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