Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Book Details
Format
Hardback or Cased Book
ISBN-10
1804553433
ISBN-13
9781804553435
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 23rd, 2024
Print length
208 Pages
Weight
424 grams
Dimensions
15.90 x 23.80 x 1.80 cms
Product Classification:
E-commerce: business aspectsSales & marketingMarket research
AI Summary
Ksh 14,400.00
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Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.
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