Digital Ethnography : Principles and Practice

by Heather Horst , Jo Tacchi , John Postill , Larissa Hjorth , Sarah Pink , Tania Lewis

Book Details

Format Paperback / Softback

ISBN-10 147390238X

ISBN-13 9781473902381

Publisher Sage Publications Ltd

Imprint Sage Publications Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 23rd, 2015

Print length 216 Pages

Weight 350 grams

Dimensions 23.60 x 15.70 x 1.20 cms

Product Classification: Research methods: general

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Ksh 8,450.00

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Providing readers with the introduction to doing research into digital cultures and technologies, this book considers the methodological, practical and theoretical elements of digital ethnography and demonstrates how to research experiences and relationships as well as objects and events

This sharp, innovative book champions the rising significance of ethnographic research on the use of digital resources around the world. It contextualises digital and pre-digital ethnographic research and demonstrates how the methodological, practical and theoretical dimensions are increasingly intertwined.

Digital ethnography is central to our understanding of the social world; it can shape methodology and methods, and provides the technological tools needed to research society. The authoritative team of authors clearly set out how to research localities, objects and events as well as providing insights into exploring individuals’ or communities’ lived experiences, practices and relationships.

The book:

Defines a series of central concepts in this new branch of social and cultural research
Challenges existing conceptual and analytical categories
Showcases new and innovative methods
Theorises the digital world in new ways
Encourages us to rethink pre-digital practices, media and environments

This is the ideal introduction for anyone intending to conduct ethnographic research in today’s digital society.

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