Digital Business and E-commerce

Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.

Understand the crucial aspects of digital business and e-commerce with this best-selling text.

Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

Key features include:

updated content with the latest information on AI and a focus on digital business
up-to-date information to support your learning around digital transformation
New diagrams and business models to develop your understanding of business concepts and customer user journeys
reader-frienly and accessible writing style

With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Get Digital Business and E-commerce by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Pearson Education Limited and it has pages.