Developing Strategies for International Business : The WRAP Process
1st ed. 2004
Book Details
Format
Paperback / Softback
ISBN-10
1349517127
ISBN-13
9781349517121
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 21st, 2004
Print length
180 Pages
Product Classification:
International economicsBusiness strategyInternational business
AI Summary
Ksh 16,200.00
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Reliance on opportunism is a high-risk strategy in global business, yet many companies operate this way, often acting on limited amounts of information.
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