Destination Marketing and Management : Theories and Applications
Book Details
Format
Hardback or Cased Book
ISBN-10
1845937627
ISBN-13
9781845937621
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 30th, 2011
Print length
384 Pages
Weight
776 grams
Dimensions
18.00 x 25.00 x 2.60 cms
Product Classification:
Management & management techniquesTourism industry
AI Summary
Ksh 20,750.00
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0 in stock
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Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management.
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