Decoding Customer Value at the Bottom of the Pyramid : An Urban India Marketing Perspective
Book Details
Format
Paperback / Softback
ISBN-10
1948976110
ISBN-13
9781948976114
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2019
Print length
178 Pages
Weight
249 grams
Dimensions
22.80 x 15.20 x 0.90 cms
Product Classification:
International economicsCorporate financeInternational businessSales & marketing
AI Summary
Ksh 4,000.00
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A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.
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