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Daytime Television Programming
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Daytime Television Programming

by Marilyn J. Matelski

Book Details

Format Paperback / Softback
Book Series Routledge Library Editions: Broadcasting
ISBN-10 1032621915
ISBN-13 9781032621913
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Jun 4th, 2025
Print length 90 Pages
Weight 170 grams
Product Classification: TelevisionRadioSocial & cultural historyTV & societyMedia, information & communication industries

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Ksh 5,400.00
Werezi Extended Catalogue 0 in stock

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Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

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