Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Book Details
Format
Paperback / Softback
ISBN-10
139861503X
ISBN-13
9781398615038
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2024
Print length
296 Pages
Weight
460 grams
Dimensions
23.30 x 15.60 x 1.80 cms
Product Classification:
Sales & marketing managementSales & marketing
AI Summary
Ksh 6,500.00
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Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.
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