Data Mining Methods and Applications

Addressing a variety of organizational issues, this book presents a compilation of research works on data mining and forecasting techniques, including multivariate, evolutionary, and neural net methods. It focuses on data mining techniques used for conducting marketing research.

With todays information explosion, many organizations are now able to access a wealth of valuable data. Unfortunately, most of these organizations find they are ill-equipped to organize this information, let alone put it to work for them.

Gain a Competitive Advantage

Employ data mining in research and forecasting
Build models with data management tools and methodology optimization
Gain sophisticated breakdowns and complex analysis through multivariate, evolutionary, and neural net methods
Learn how to classify data and maintain quality

Transform Data into Business Acumen

Data Mining Methods and Applications supplies organizations with the data management tools that will allow them to harness the critical facts and figures needed to improve their bottom line. Drawing from finance, marketing, economics, science, and healthcare, this forward thinking volume:

Demonstrates how the transformation of data into business intelligence is an essential aspect of strategic decision-making
Emphasizes the use of data mining concepts in real-world scenarios with large database components
Focuses on data mining and forecasting methods in conducting market research

Get Data Mining Methods and Applications by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.