Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling
Book Details
Format
Hardback or Cased Book
Book Series
Future of Business and Finance
ISBN-10
3031904966
ISBN-13
9783031904967
Publisher
Springer International Publishing AG
Imprint
Springer International Publishing AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 17th, 2025
Print length
348 Pages
AI Summary
Ksh 12,600.00
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Quality
Fast
Customer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as the linchpin in relationship marketing. They caution against simplistic interpretations of value-based pricing, stressing the need for holistic consideration of customer benefit, pricing, and costs.
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