Customer Management Excellence : Successful Strategies from Service Leaders

by Mike Faulkner

Book Details

Format Hardback or Cased Book

ISBN-10 0470848537

ISBN-13 9780470848531

Publisher John Wiley & Sons Inc

Imprint John Wiley & Sons Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Oct 25th, 2002

Print length 224 Pages

Weight 478 grams

Dimensions 23.50 x 15.10 x 2.20 cms

Product Classification: Management & management techniques Customer services

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CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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