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Customer Engagement and Digital Business
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Customer Engagement and Digital Business

Book Details

Format Hardback or Cased Book
Book Series Routledge Studies in Marketing
ISBN-10 1032831626
ISBN-13 9781032831626
Publisher Taylor & Francis Ltd
Imprint Routledge
Country of Manufacture GB
Country of Publication GB
Publication Date Sep 29th, 2025
Print length 258 Pages
Weight 453 grams
Product Classification: Research & development managementMarket research

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Ksh 27,900.00
Werezi Extended Catalogue 0 in stock

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This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.

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