Culture-Led Brands : Drive Growth, Build Resilience and Cultivate Resonance
by
Leila Fataar
Book Details
Format
Paperback / Softback
ISBN-10
1398618993
ISBN-13
9781398618992
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
264 Pages
Weight
400 grams
Dimensions
23.30 x 15.70 x 1.80 cms
Product Classification:
Business strategyBusiness ethics & social responsibilitySales & marketing
AI Summary
Ksh 5,900.00
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Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.
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