Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Book Details
Format
Paperback / Softback
ISBN-10
1841120634
ISBN-13
9781841120638
Publisher
John Wiley and Sons Ltd
Imprint
Capstone Publishing Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 1st, 1998
Print length
240 Pages
Weight
374 grams
Dimensions
23.50 x 13.60 x 1.30 cms
Product Classification:
Sales & marketingEngineering: general
AI Summary
Ksh 3,250.00
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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