Cross-Cultural Fashion Marketing : Ethnic Fashion, Diversity and Inclusion
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in the Fashion Industry
ISBN-10
1032616717
ISBN-13
9781032616711
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 4th, 2025
Print length
90 Pages
Product Classification:
Sales & marketing managementMarket researchFashion & beauty industries
AI Summary
Ksh 10,100.00
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This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.
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