Critical Discourse Analysis of Chinese Advertisement : Case Studies of Household Appliance Advertisements from 1981 to 1996
Softcover reprint of the original 1st ed. 2017
by
Chong Wang
Book Details
Format
Paperback / Softback
ISBN-10
9811351848
ISBN-13
9789811351846
Edition
Softcover reprint of the original 1st ed. 2017
Publisher
Springer Verlag, Singapore
Imprint
Springer Verlag, Singapore
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 9th, 2018
Print length
260 Pages
Product Classification:
linguisticsSemiotics / semiology
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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse.
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