Consumer Responses to Corporate Responsibility and Branding : The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet Penetration
by
Lukas Zimmer
Book Details
Format
Paperback / Softback
ISBN-10
3658479159
ISBN-13
9783658479152
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 13th, 2025
Print length
197 Pages
Product Classification:
Business communication & presentationSales & marketingCustomer services
AI Summary
Ksh 18,000.00
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mso-bidi-language: AR-SA;">Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice.
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