Consumer Behaviour in Food and Healthy Lifestyles : A Global Perspective
Book Details
Format
Paperback / Softback
ISBN-10
1786392887
ISBN-13
9781786392886
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jul 10th, 2020
Print length
224 Pages
Weight
620 grams
Dimensions
19.00 x 24.60 x 1.70 cms
Product Classification:
Health systems & services
AI Summary
Ksh 7,400.00
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This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides accessible coverage and a truly global perspective of the particular characteristics of this industry.
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