Competitive Marketing (RLE Marketing) : A Strategic Approach

by John O'Shaughnessy

Book Details

Format Hardback or Cased Book

Book Series Routledge Library Editions: Marketing

ISBN-10 113879287X

ISBN-13 9781138792876

Publisher Taylor & Francis Ltd

Imprint Routledge

Country of Manufacture GB

Country of Publication GB

Publication Date Aug 22nd, 2014

Print length 766 Pages

Weight 1,566 grams

Dimensions 25.60 x 19.40 x 4.60 cms

Product Classification: Sales & marketing

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Ksh 59,000.00

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

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