Communication in Political Campaigns : Functional Analysis of Election Messages

2 Revised edition

by William L. Benoit

Book Details

Format Paperback / Softback

ISBN-10 1433188074

ISBN-13 9781433188077

Edition 2 Revised edition

Publisher Peter Lang Publishing Inc

Imprint Peter Lang Publishing Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 29th, 2022

Print length 326 Pages

Weight 471 grams

Product Classification: Communication studies Political science & theory

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Ksh 5,400.00

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This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S. presidential campaigns, but also discusses non-presidential campaigns and non-U.S. campaign messages. Both primary and general election campaigns are covered.

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

Get Communication in Political Campaigns by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Peter Lang Publishing Inc and it has pages.