Communication and Health : Media, Marketing and Risk
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
9811642923
ISBN-13
9789811642920
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2022
Print length
344 Pages
Weight
490 grams
Dimensions
14.70 x 21.00 x 2.30 cms
Product Classification:
Communication studiesMedia studiesIllness & addiction: social aspectsMedical sociology
AI Summary
Ksh 19,800.00
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This book explores the unique contribution that critical communication studies can bring to our understanding of health.
This book explores the unique contribution that critical communication studies can bring to our understanding of health. It covers several broad themes: representing and mediating health; marketing and promoting health, co-producing health; and managing health crises and risks. Chapters speak to moral and social regulation through health communication, technologies of health, healthism and governmentality. They engage with historical and contemporary issues, offering readers theoretically grounded perspectives. At base, the book explores what a critical communication approach to health might look like, revealing in important-and sometimes surprising-ways how communication sits at the centre of understanding how health is constructed, contested, and made meaningful.
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