Claves with Website (Lingco) : Interculturalidad, lengua y comunicacion para los negocios
Book Details
Format
Paperback / Softback
ISBN-10
1647125731
ISBN-13
9781647125738
Publisher
Georgetown University Press
Imprint
Georgetown University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 1st, 2025
Print length
188 Pages
Weight
344 grams
Dimensions
25.20 x 17.80 x 1.20 cms
Product Classification:
International businessWorking patterns & practices
Ksh 12,950.00
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The first Spanish business textbook to combine professional and intercultural skillsClaves promotes advanced Spanish-language proficiency alongside intercultural understanding, pragmatic skills, communication strategies, and genre-specific conventions necessary for learners to interact effectively with business partners across all Spanish-speaking countries. With its companion website for homework activities, it focuses on core business topics and skills, while inviting learners to explore and reflect on culturally embedded social and communication practices, both their own and those of others. The textbook engages learners with real-life examples of workplace situations and business communications contributed by business professionals. Activities foster classroom communication practice. Business topics covered include employability, company structure, human resources, workplace communication technology, marketing and advertising, international expansion, finance, and socioeconomic indicators across the Spanish-speaking world. Claves invites even learners without prior business knowledge to grow the practical skills and strategies necessary to work in business across the Spanish-speaking world.
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