Chinese Innovation And Branding Leaps

Book Details

Format Hardback or Cased Book

Book Series Series on Innovation and Knowledge Management

ISBN-10 9811249628

ISBN-13 9789811249624

Publisher World Scientific Publishing Co Pte Ltd

Imprint World Scientific Publishing Co Pte Ltd

Country of Manufacture GB

Country of Publication GB

Publication Date Apr 21st, 2022

Print length 208 Pages

Weight 444 grams

Dimensions 23.60 x 15.90 x 1.70 cms

Product Classification: Business innovation Sales & marketing

AI Summary

Ksh 14,400.00

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China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the ''management of innovation, knowledge management, and branding'' by Chinese firms in the global arena as well as foreign firms in China.

Get Chinese Innovation And Branding Leaps by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by World Scientific Publishing Co Pte Ltd and it has pages.